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Scotland Mountain Biking : The Wild Trails
Revised reprint 2019Scotland Mountain Biking – The Wild Trails features 24 of the best and more adventurous mountain bike rides in Scotland.The routes range from 6.5 to 290 kilometres in length, and are suitable for all levels of mountain bikers.Split into three sections, Southern & Central Scotland, North-West Scotland & Highlands, and North-East Scotland & Cairngorms, this book includes challenging mountain passes, magical woodland singletrack, Munro peaks and idyllic spins past ancient lochs.The routes include a classic Torridon Circuit, Glen Sligachan on Skye, man-made and natural trails around the Minch Moor at Innerleithen, Munro Mount Keen, the end-to-end Corrieyairack Pass, and a big-mountain loop around Ben Alder.A Bonus Section includes the Fort William to Montrose Coast to Coast route. The book is written by Scottish mountain bike guide Phil McKane and includes stunning photography by Andy McCandlish.It features Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, times and difficulty; and refreshment stops and local knowledge. Reprinted in 2019 with updated mapping and revisions.
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Lake District Mountain Biking : Essential Trails
Lake District Mountain Biking – Essential Trails is the full third edition of the bestselling guide to some of the finest mountain bike riding in the UK. Featured are over 20 of the best mountain bike rides in the Lake District, between 12 and 60 kilometres in length, suitable for all levels of mountain bikers. Explore classic rides around Walna Scar, High Street and Borrowdale, and discover several lesser-known gems.Ride moorland singletrack, tackle massive climbs and rattle along some of the rockiest trails you’ll ever encounter on two wheels.Enjoy lakeside cruises, picturesque valleys and 360-degree panoramas. Researched, ridden and written by local riders Richard Staton and Chris Gore, each route features clear and easy to use Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, timings and difficulty gradings; and refreshment stops and local knowledge.A Bonus Section includes information about the man-made trails at Whinlatter and Grizedale, Top Tens and a detailed Appendix.Also includes downloadable GPX files.
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Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
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Peak District Mountain Biking : Dark Peak Trails
Peak District Mountain Biking - Dark Peak Trails is the full second edition of the groundbreaking mountain bike guidebook Dark Peak Mountain Biking - True Grit Trails, described by leading mountain biking website Bikemagic.com as 'far and away the best Peak guide we've come across.'All route information has been thoroughly checked for this new edition, to give the most up-to-date and comprehensive guidebook to some of the finest and most popular riding in the country.As with all new Vertebrate MTB guidebooks, this new edition features industry-standard Ordnance Survey mapping, and is illustrated with stunning action photography. Featured within the book are 26 of the best mountain bike rides in the Dark Peak, between 11.5 and 105 (!) kilometres in length, suitable for all levels of mountain bikers.Researched, ridden and written by a local rider, each route features easy-to-follow directions; details of distance, timings and difficulty gradings; refreshment stops and local knowledge; and clear and easy to use Ordnance Survey 1:50,000 maps.A Bonus Section includes Top Ten Climbs, Downhills and Singletracks, Sheffield City Links and a detailed Appendix.
Price: 15.95 £ | Shipping*: 3.99 £
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Yorkshire Dales Mountain Biking : Classic Pennine Trails
Yorkshire Dales Mountain Biking features 26 rides between 10 and 43 kilometres in length in one of the UK’s most MTB-friendly national parks. The routes make the most of the Dales’ superb network of stone-based trails, rideable in all seasons.Classic loops take in the best of Swaledale, a tour of Ingleborough, big days around Whernside and Pen-y-ghent, quintessential Dales scenery near Malham and Kilnsey, and moorland riding above Pateley Bridge. A Bonus Section includes information about the Howgills, the easy-going Swale Trail and the Pennine Bridleway, as well as the riding at Gisburn Forest and Stainburn which lies just outside the national park.There are also top tens and a detailed appendix. Written by Dales local and experienced author Nick Cotton, each ride is described with easy-to-follow directions and is plotted on clear and easy-to-use Ordnance Survey 1:50,000 mapping.Also included with each ride are details of distance, timings and difficulty gradings, plus refreshment stops and local knowledge.
Price: 16.95 £ | Shipping*: 3.99 £ -
West Yorkshire Mountain Biking - South Pennine Trails
West Yorkshire Mountain Biking - South Pennine Trails features 23 of the best mountain bike rides in West Yorkshire, between 10.5km and 32km in length, suitable for all levels of mountain bikers. The routes are split into four sections: Calderdale, Bradford, Kirklees and City of Leeds.Explore wild moorland, plunge into steep and deep wooded valleys, cruise through the heart of industrial Yorkshire and speed along some of the best singletrack in the country. As with all new Vertebrate MTB guidebooks, this title features industry-standard Ordnance Survey mapping, and is illustrated with stunning action photography. Researched, ridden and written by local expert and MTB journalist Benjamin Haworth, each route features clear and easy to use Ordnance Survey 1:50,000 maps, easy-to-follow directions, details of distance, timings and difficulty gradings, and refreshment stops and local knowledge.Also included is a detailed Appendix.
Price: 14.95 £ | Shipping*: 3.99 £ -
Scotland Mountain Biking : Wild Trails Vol.2
Scotland Mountain Biking – Wild Trails Vol.2 features 24 new and classic mountain bike rides across Scotland.Like the original Wild Trails guidebook, this book includes challenging mountain passes, endless singletrack, lochside cruises and more, all in a country named a 'Global Superstar' by the International Mountain Biking Association. Split into three sections – Southern & Central Scotland, North West Scotland & Islands, and North East Scotland – Wild Trails Vol.2 has been researched, ridden and written by Scottish Mountain Bike Guide Phil McKane, and each route features clear and easy to use Ordnance Survey 1:50,000 maps, easy-to-follow directions, details of distance, timings and difficulty gradings, and refreshment stops and local knowledge. The book is illustrated with stunning action photography from top pro photographer Andy McCandlish, and also features a detailed Appendix.
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation.Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals.Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory.New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn.It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
Price: 61.99 £ | Shipping*: 0.00 £
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