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  • Scotland Mountain Biking : The Wild Trails
    Scotland Mountain Biking : The Wild Trails

    Revised reprint 2019Scotland Mountain Biking – The Wild Trails features 24 of the best and more adventurous mountain bike rides in Scotland.The routes range from 6.5 to 290 kilometres in length, and are suitable for all levels of mountain bikers.Split into three sections, Southern & Central Scotland, North-West Scotland & Highlands, and North-East Scotland & Cairngorms, this book includes challenging mountain passes, magical woodland singletrack, Munro peaks and idyllic spins past ancient lochs.The routes include a classic Torridon Circuit, Glen Sligachan on Skye, man-made and natural trails around the Minch Moor at Innerleithen, Munro Mount Keen, the end-to-end Corrieyairack Pass, and a big-mountain loop around Ben Alder.A Bonus Section includes the Fort William to Montrose Coast to Coast route. The book is written by Scottish mountain bike guide Phil McKane and includes stunning photography by Andy McCandlish.It features Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, times and difficulty; and refreshment stops and local knowledge. Reprinted in 2019 with updated mapping and revisions.

    Price: 16.95 £ | Shipping*: 3.99 £
  • Lake District Mountain Biking : Essential Trails
    Lake District Mountain Biking : Essential Trails

    Lake District Mountain Biking – Essential Trails is the full third edition of the bestselling guide to some of the finest mountain bike riding in the UK. Featured are over 20 of the best mountain bike rides in the Lake District, between 12 and 60 kilometres in length, suitable for all levels of mountain bikers. Explore classic rides around Walna Scar, High Street and Borrowdale, and discover several lesser-known gems.Ride moorland singletrack, tackle massive climbs and rattle along some of the rockiest trails you’ll ever encounter on two wheels.Enjoy lakeside cruises, picturesque valleys and 360-degree panoramas. Researched, ridden and written by local riders Richard Staton and Chris Gore, each route features clear and easy to use Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, timings and difficulty gradings; and refreshment stops and local knowledge.A Bonus Section includes information about the man-made trails at Whinlatter and Grizedale, Top Tens and a detailed Appendix.Also includes downloadable GPX files.

    Price: 16.95 £ | Shipping*: 3.99 £
  • Pricing : A Guide to Pricing Decisions
    Pricing : A Guide to Pricing Decisions

    This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market.This strategic view on pricing gives the reader a competitive advantage.It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students.The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions.Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays.The analysis is based on the basic edition of Microsoft Excel software.In sum, the book helps the reader to strategically plan, execute, and win price competitions.It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy.The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.

    Price: 28.50 £ | Shipping*: 0.00 £
  • Peak District Mountain Biking : Dark Peak Trails
    Peak District Mountain Biking : Dark Peak Trails

    Peak District Mountain Biking - Dark Peak Trails is the full second edition of the groundbreaking mountain bike guidebook Dark Peak Mountain Biking - True Grit Trails, described by leading mountain biking website Bikemagic.com as 'far and away the best Peak guide we've come across.'All route information has been thoroughly checked for this new edition, to give the most up-to-date and comprehensive guidebook to some of the finest and most popular riding in the country.As with all new Vertebrate MTB guidebooks, this new edition features industry-standard Ordnance Survey mapping, and is illustrated with stunning action photography. Featured within the book are 26 of the best mountain bike rides in the Dark Peak, between 11.5 and 105 (!) kilometres in length, suitable for all levels of mountain bikers.Researched, ridden and written by a local rider, each route features easy-to-follow directions; details of distance, timings and difficulty gradings; refreshment stops and local knowledge; and clear and easy to use Ordnance Survey 1:50,000 maps.A Bonus Section includes Top Ten Climbs, Downhills and Singletracks, Sheffield City Links and a detailed Appendix.

    Price: 15.95 £ | Shipping*: 3.99 £
  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the pricing flexibility?

    Pricing flexibility refers to the ability of a company to adjust the prices of its products or services in response to changes in market conditions, competition, or customer demand. This can include the ability to offer discounts, promotions, or adjust pricing strategies to maximize revenue and profitability. Pricing flexibility is important for businesses to remain competitive and responsive to market dynamics, and it allows them to adapt to changing economic conditions and customer preferences.

  • What is Apple's pricing strategy?

    Apple's pricing strategy is based on a premium pricing model, where they set their prices higher than their competitors to reflect the perceived value of their products. They focus on creating high-quality, innovative products and then price them at a premium to convey a sense of exclusivity and luxury. This strategy helps Apple maintain a strong brand image and allows them to generate higher profit margins. Additionally, Apple also uses a skimming pricing strategy, where they initially set high prices for new products and then gradually lower them over time as the product matures in the market.

  • Is this pricing policy fair?

    The fairness of the pricing policy depends on various factors such as the cost of production, market demand, and the value provided to the customers. If the pricing policy is based on transparent and reasonable factors, and if it allows for a fair return on investment for the company while providing value to the customers, then it can be considered fair. However, if the pricing policy is based on unfair practices such as price gouging or exploiting customer demand, then it would not be considered fair. Ultimately, fairness is subjective and can vary based on individual perspectives and circumstances.

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  • Scotland Mountain Biking : Wild Trails Vol.2
    Scotland Mountain Biking : Wild Trails Vol.2

    Scotland Mountain Biking – Wild Trails Vol.2 features 24 new and classic mountain bike rides across Scotland.Like the original Wild Trails guidebook, this book includes challenging mountain passes, endless singletrack, lochside cruises and more, all in a country named a 'Global Superstar' by the International Mountain Biking Association. Split into three sections – Southern & Central Scotland, North West Scotland & Islands, and North East Scotland – Wild Trails Vol.2 has been researched, ridden and written by Scottish Mountain Bike Guide Phil McKane, and each route features clear and easy to use Ordnance Survey 1:50,000 maps, easy-to-follow directions, details of distance, timings and difficulty gradings, and refreshment stops and local knowledge. The book is illustrated with stunning action photography from top pro photographer Andy McCandlish, and also features a detailed Appendix.

    Price: 15.95 £ | Shipping*: 3.99 £
  • West Yorkshire Mountain Biking - South Pennine Trails
    West Yorkshire Mountain Biking - South Pennine Trails

    West Yorkshire Mountain Biking - South Pennine Trails features 23 of the best mountain bike rides in West Yorkshire, between 10.5km and 32km in length, suitable for all levels of mountain bikers. The routes are split into four sections: Calderdale, Bradford, Kirklees and City of Leeds.Explore wild moorland, plunge into steep and deep wooded valleys, cruise through the heart of industrial Yorkshire and speed along some of the best singletrack in the country. As with all new Vertebrate MTB guidebooks, this title features industry-standard Ordnance Survey mapping, and is illustrated with stunning action photography. Researched, ridden and written by local expert and MTB journalist Benjamin Haworth, each route features clear and easy to use Ordnance Survey 1:50,000 maps, easy-to-follow directions, details of distance, timings and difficulty gradings, and refreshment stops and local knowledge.Also included is a detailed Appendix.

    Price: 14.95 £ | Shipping*: 3.99 £
  • North York Moors Mountain Biking : Classic Moorland Trails
    North York Moors Mountain Biking : Classic Moorland Trails

    North York Moors Mountain Biking – Moorland Trails is the fully updated second edition of the bestselling guide to some of the finest mountain biking in the North of England.Featured are over 20 of the best mountain bike rides in the North York Moors, between 10 and 76 kilometres in length, suitable for all levels of mountain bikers. The North York Moors National Park contains some of the most beautiful moorland scenery in the UK – sea views, hidden villages and valleys, wild and bleak moors.It also contains some of the country's best mountain biking with wild and fast moorland tracks, technically demanding singletrack and intricate and exciting forest riding. Researched, ridden and written by moors local Tony Harker, each route features clear and easy to use Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, timings and difficulty gradings; stunning action photography; refreshment stops and local knowledge.A Bonus Section includes information about the man-made trails at Dalby Forest and Sutton Bank, Top Tens and a detailed Appendix.Also included is a link to downloadable GPX files.

    Price: 16.95 £ | Shipping*: 3.99 £
  • The Pricing Journey : The Organizational Transformation Toward Pricing Excellence
    The Pricing Journey : The Organizational Transformation Toward Pricing Excellence

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives.To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change.Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M.Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence.This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

    Price: 58.00 £ | Shipping*: 0.00 £
  • How is pricing determined for horses?

    Pricing for horses is determined by various factors such as breed, age, training, temperament, health, and performance record. The pedigree and bloodline of the horse also play a significant role in determining its price. Additionally, market demand, location, and the reputation of the seller can influence the pricing of a horse. Ultimately, the price of a horse is a reflection of its perceived value based on these factors.

  • How is pricing determined in markets?

    Pricing in markets is determined by the interaction of supply and demand. When the demand for a product or service is high and the supply is limited, the price tends to increase. Conversely, when the supply is high and the demand is low, the price tends to decrease. Additionally, factors such as production costs, competition, and consumer preferences also play a role in determining pricing in markets. Ultimately, pricing is a result of the balance between what consumers are willing to pay and what producers are willing to accept.

  • What does image mean for pricing?

    Image plays a crucial role in pricing as it influences the perceived value of a product or service. A strong and positive image can justify a higher price point, while a poor image may lead to lower pricing to compensate for perceived lower quality. The image of a brand, product, or service can also impact the willingness of consumers to pay a premium price, as it reflects the perceived status, reputation, and desirability of the offering. Therefore, businesses must carefully manage their image to support their pricing strategy and maintain a competitive edge in the market.

  • What does swollen industrial pricing mean?

    Swollen industrial pricing refers to a situation where the prices of goods and services in the industrial sector have significantly increased beyond their normal levels. This can be caused by factors such as high demand, supply chain disruptions, or inflation. Swollen industrial pricing can have a significant impact on businesses, leading to higher production costs and reduced profit margins. It can also contribute to overall inflation in the economy.

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