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Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits.Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement.As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics.In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutionsApplying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profitBuilding models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
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The Tyranny of Metrics
How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers.But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—and this tyranny of metrics now threatens the quality of our organizations and lives.In this brief, accessible, and powerful book, Jerry Muller uncovers the damage metrics are causing and shows how we can begin to fix the problem.Filled with examples from business, medicine, education, government, and other fields, the book explains why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more.But Muller also shows that, when used as a complement to judgment based on personal experience, metrics can be beneficial, and he includes an invaluable checklist of when and how to use them.The result is an essential corrective to a harmful trend that increasingly affects us all.
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Metrics for Agricultural Sustainability
The confusing way in which sustainable agriculture has been defined and measured is clarified in this comprehensive volume, which provides an inventory of the metrics for sustainable agriculture from cradle to the farm gate, organized by media and scale.Example metrics include change in soil organic carbon as an integrating metric for soil health, change in groundwater level as a metric of over-withdrawal, current and change in land use diversity as an integrating metric for biodiversity, and farm worker education as an integrating metric of social prosperity.These metrics are informative at the individual level, but are shown collectively to provide a more complete understanding of the risks and opportunities for innovation and consumer acceptance across agricultural and food production systems.The book describes the process of integrating metrics into indices for decision-making, with examples from the US, Europe, and Asia.
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Enhancing U.S. Coast Guard Metrics
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Scotland Mountain Biking : The Wild Trails
Revised reprint 2019Scotland Mountain Biking – The Wild Trails features 24 of the best and more adventurous mountain bike rides in Scotland.The routes range from 6.5 to 290 kilometres in length, and are suitable for all levels of mountain bikers.Split into three sections, Southern & Central Scotland, North-West Scotland & Highlands, and North-East Scotland & Cairngorms, this book includes challenging mountain passes, magical woodland singletrack, Munro peaks and idyllic spins past ancient lochs.The routes include a classic Torridon Circuit, Glen Sligachan on Skye, man-made and natural trails around the Minch Moor at Innerleithen, Munro Mount Keen, the end-to-end Corrieyairack Pass, and a big-mountain loop around Ben Alder.A Bonus Section includes the Fort William to Montrose Coast to Coast route. The book is written by Scottish mountain bike guide Phil McKane and includes stunning photography by Andy McCandlish.It features Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, times and difficulty; and refreshment stops and local knowledge. Reprinted in 2019 with updated mapping and revisions.
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Lake District Mountain Biking : Essential Trails
Lake District Mountain Biking – Essential Trails is the full third edition of the bestselling guide to some of the finest mountain bike riding in the UK. Featured are over 20 of the best mountain bike rides in the Lake District, between 12 and 60 kilometres in length, suitable for all levels of mountain bikers. Explore classic rides around Walna Scar, High Street and Borrowdale, and discover several lesser-known gems.Ride moorland singletrack, tackle massive climbs and rattle along some of the rockiest trails you’ll ever encounter on two wheels.Enjoy lakeside cruises, picturesque valleys and 360-degree panoramas. Researched, ridden and written by local riders Richard Staton and Chris Gore, each route features clear and easy to use Ordnance Survey 1:50,000 maps; easy-to-follow directions; details of distance, timings and difficulty gradings; and refreshment stops and local knowledge.A Bonus Section includes information about the man-made trails at Whinlatter and Grizedale, Top Tens and a detailed Appendix.Also includes downloadable GPX files.
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Peak District Mountain Biking : Dark Peak Trails
Peak District Mountain Biking - Dark Peak Trails is the full second edition of the groundbreaking mountain bike guidebook Dark Peak Mountain Biking - True Grit Trails, described by leading mountain biking website Bikemagic.com as 'far and away the best Peak guide we've come across.'All route information has been thoroughly checked for this new edition, to give the most up-to-date and comprehensive guidebook to some of the finest and most popular riding in the country.As with all new Vertebrate MTB guidebooks, this new edition features industry-standard Ordnance Survey mapping, and is illustrated with stunning action photography. Featured within the book are 26 of the best mountain bike rides in the Dark Peak, between 11.5 and 105 (!) kilometres in length, suitable for all levels of mountain bikers.Researched, ridden and written by a local rider, each route features easy-to-follow directions; details of distance, timings and difficulty gradings; refreshment stops and local knowledge; and clear and easy to use Ordnance Survey 1:50,000 maps.A Bonus Section includes Top Ten Climbs, Downhills and Singletracks, Sheffield City Links and a detailed Appendix.
Price: 15.95 £ | Shipping*: 3.99 £
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